by Laurie Sullivan
Paid search and display ads more often drive online activity into brick-and-mortar stores, but those running ecommerce campaigns don't get the kudos for connecting … Read the whole story
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by Joe Mandese
In a move that could significantly impact the way advertisers, agencies and media companies traffic the data associated with advertising and media buys, Madison … Read the whole story
COMMENTARY
by Jim Rogers
In that context, the change in Top-Level Domains proposed by ICANN can seem like a problem, but it has the potential to be very … Read the whole story
by Steve McClellan
Rob Norman, the North American CEO of WPP's GroupM, is bullish on agencies. Despite those who believe they will be negated in the digital … Read the whole story
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by Gavin O'Malley
Despite a lack of measurement standards, local online ad spending will show double-digit growth over the next few years, and continue to increase its … Read the whole story
by Mark Walsh
Incentivized downloads have proven a controversial, if widespread, method for increasing distribution of mobile applications by developers. The idea is that someone using a … Read the whole story
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by Mark Walsh
Time spent on mobile phones per day on average increased 30% in 2011 to an hour and 5 minutes, easily more than the combined … Read the whole story
by Mark Walsh
Despite the generational divide often underscored by technology, new data from Nielsen shows that Android phone users of different age groups have remarkably similar … Read the whole story
by Laurie Sullivan
Most marketers -- 72.7% -- participating in MediaPost's Search Insider Summit survey said they rely on interest-based targeting in search campaigns. Targeting beyond keywords … Read the whole story
by Wendy Davis
An insurance company has sued Google for allegedly violating a state law regarding deceptive trade practices by returning search results that include links to … Read the whole story
by Steve Smith
Mobile media is fundamentally changing the way people acquire some services -- especially travel. It is having a big impact on hotel bookings, per … Read the whole story
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by Joe Mandese
Specific Media, the digital marketing company that acquired MySpace.com from News Corp. for a pittance last summer, just announced a multi-year deal with Nielsen … Read the whole story