by Laurie Sullivan
PLYmedia has developed an ad-serving platform that it will begin to roll out Thursday to support midsize publishers in the $9 billion long-tail global … Read the whole story
COMMENTARY
by Nathan Eagle
Future revenue and earnings growth will come not from North America or Europe but in Asia, China and South America. Both brands and marketers … Read the whole story
by Laurie Sullivan
Search marketing platform company BrightEdge has taken steps to secure client data through a series of enterprise-class offerings that support cloud services typically offered … Read the whole story
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by Mark Walsh
The Mobile Marketing Association on Wednesday rolled out an updated set of mobile ad guidelines that aim to streamline mobile ad-buying by creating six … Read the whole story
by Mark Walsh
The proportion of U.S. mobile subscribers with smartphones has swelled to 44%, led by adoption among those ages 18 to 34. The share of … Read the whole story
by Mark Walsh
When it comes to finding local restaurants and businesses, people turn to the Internet -- especially search engines-- ahead of any other resource. Newspapers … Read the whole story
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by Joe Mandese
Entering the second phase of its so-called "3.0" initiative to transform the modern media services agency model via technology and innovative information management, Interpublic's … Read the whole story
by David Goetzl
In a sign of how online video viewing is gaining a certain parity with linear TV, listings service TitanTV.com is linking with a service … Read the whole story
by Gavin O'Malley
Based on Forrester's 48-criteria evaluation, MediaMath, Turn, and DataXu led all DSP vendors, due to the breadth of their media access; the depth of … Read the whole story
by Wendy Davis
Universal Music Group made a bogus copyright infringement claim in order to suppress a clip touting Megaupload, the file-hosting site alleges in a lawsuit … Read the whole story
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by Steve McClellan
The most buzzed-about brand by Chinese youths was Apple Computer. Of the top-10 most buzzed-about brands, eight were American, per Weibo, a Chinese social … Read the whole story
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by Steve Smith
Samsung is challenging Apple on the media front with the hire of former AOL Media and Studios President David Eun. It is claiming the … Read the whole story