PLYmedia has developed an ad-serving platform that it will begin to roll out Thursday to support midsize publishers in the $9 billion long-tail global … Read the whole story
- COMMENTARY
Future revenue and earnings growth will come not from North America or Europe but in Asia, China and South America. Both brands and marketers … Read the whole story
Search marketing platform company BrightEdge has taken steps to secure client data through a series of enterprise-class offerings that support cloud services typically offered … Read the whole story
The Mobile Marketing Association on Wednesday rolled out an updated set of mobile ad guidelines that aim to streamline mobile ad-buying by creating six … Read the whole story
The proportion of U.S. mobile subscribers with smartphones has swelled to 44%, led by adoption among those ages 18 to 34. The share of … Read the whole story
When it comes to finding local restaurants and businesses, people turn to the Internet -- especially search engines-- ahead of any other resource. Newspapers … Read the whole story
Entering the second phase of its so-called "3.0" initiative to transform the modern media services agency model via technology and innovative information management, Interpublic's … Read the whole story
In a sign of how online video viewing is gaining a certain parity with linear TV, listings service TitanTV.com is linking with a service … Read the whole story
Based on Forrester's 48-criteria evaluation, MediaMath, Turn, and DataXu led all DSP vendors, due to the breadth of their media access; the depth of … Read the whole story
Universal Music Group made a bogus copyright infringement claim in order to suppress a clip touting Megaupload, the file-hosting site alleges in a lawsuit … Read the whole story
The most buzzed-about brand by Chinese youths was Apple Computer. Of the top-10 most buzzed-about brands, eight were American, per Weibo, a Chinese social … Read the whole story
Samsung is challenging Apple on the media front with the hire of former AOL Media and Studios President David Eun. It is claiming the … Read the whole story
