by Mark Walsh
Facebook will begin inserting its Sponsored Story ads directly into users' news feeds early next year to further boost interaction with the unit. Sponsored … Read the whole story
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by Steve McClellan
General Motors has made its first decision in its ongoing global media review: It has cut social media agency Big Fuel, an MDC Partners … Read the whole story
by Mark Walsh
Around the world, people are increasingly using cell phones for more than talking. Juniper Research has forecast that global revenue from text messaging will … Read the whole story
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by David Goetzl
Invision, which offers a management system to steward advertising buys, said it will incorporate Nielsen's fledgling online campaign ratings into its TV-heavy product. One … Read the whole story
COMMENTARY
by Andrew Casale
The industry needs a new yardstick to qualify data behind impressions. It needs a true QPS metric, or biddable QPS -- inventory that advertisers … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
Facebook users are familiar with those little announcements at the top on the right of your Newsfeed. While this is -- at first glance … Read the whole story
by Mark Walsh
With an infusion of fresh capital, appsavvy plans to continue expanding its "adtivity" platform -- serving advertising tied to particular actions people take in … Read the whole story
by Wendy Davis
In a closely watched case, a federal appellate court has ruled in favor of video-sharing site Veoh in a copyright infringement case brought by … Read the whole story
by Laurie Sullivan
Too many brands, agencies and technology providers have become starry-eyed from the mounds of information generated from online advertising. Some suggest the data clouds … Read the whole story
by Gavin O'Malley
Who said the music video was dead? Video music service Vevo said it delivered 63.3 million unique U.S. visitors -- 7.6 million of whom … Read the whole story
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by David Goetzl
In the final affirmation that online streaming has changed TV forever -- a process that arguably started when ABC made hits available on iTunes … Read the whole story
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by Erik Sass
With digital coupons growing in popularity, marketers are looking for ways to boost their profile even further using online media. One digital printable coupon … Read the whole story
by Steve Smith
Vevo says video streams to mobile devices increased 700% between January and October. Read the whole story