Facebook will begin inserting its Sponsored Story ads directly into users' news feeds early next year to further boost interaction with the unit. Sponsored … Read the whole story
General Motors has made its first decision in its ongoing global media review: It has cut social media agency Big Fuel, an MDC Partners … Read the whole story
Around the world, people are increasingly using cell phones for more than talking. Juniper Research has forecast that global revenue from text messaging will … Read the whole story
Invision, which offers a management system to steward advertising buys, said it will incorporate Nielsen's fledgling online campaign ratings into its TV-heavy product. One … Read the whole story
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The industry needs a new yardstick to qualify data behind impressions. It needs a true QPS metric, or biddable QPS -- inventory that advertisers … Read the whole story
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Facebook users are familiar with those little announcements at the top on the right of your Newsfeed. While this is -- at first glance … Read the whole story
With an infusion of fresh capital, appsavvy plans to continue expanding its "adtivity" platform -- serving advertising tied to particular actions people take in … Read the whole story
In a closely watched case, a federal appellate court has ruled in favor of video-sharing site Veoh in a copyright infringement case brought by … Read the whole story
Too many brands, agencies and technology providers have become starry-eyed from the mounds of information generated from online advertising. Some suggest the data clouds … Read the whole story
Who said the music video was dead? Video music service Vevo said it delivered 63.3 million unique U.S. visitors -- 7.6 million of whom … Read the whole story
In the final affirmation that online streaming has changed TV forever -- a process that arguably started when ABC made hits available on iTunes … Read the whole story
With digital coupons growing in popularity, marketers are looking for ways to boost their profile even further using online media. One digital printable coupon … Read the whole story
Vevo says video streams to mobile devices increased 700% between January and October. Read the whole story
