Investment in owned and earned channels is stronger.. Hype is driving part of this shift. Brands are also realizing that in the social age, … Read the whole story
IBM's check of 500 retail Websites over the holiday weekend shows that the dollar amount of purchases made over mobile devices on Dec. 25 … Read the whole story
- COMMENTARY
A recent Ogilvy study found social media has a strong impact on increased sales, as well as brand perception. Read the whole story
One could say that branded, Super Bowl-centered, crowd-sourced video contests are so 2010. Feeling otherwise, Chevrolet has tapped Microsoft Advertising and crowd-sourcing agency Mofilm … Read the whole story
Affectv engineers are working on a series of products to make advertising more social. The company plans to launch the image-sharing widget Slingpic in … Read the whole story
Online music company Pandora is asking for a privacy lawsuit against it to be dismissed on the grounds that a Michigan law protecting the … Read the whole story
