Online Media Daily
Tuesday, December 27, 2011
  • Digitas' Bitterman On Owned, Earned And Hype -- And Why Google+ Has Been A Negative

    Investment in owned and earned channels is stronger.. Hype is driving part of this shift. Brands are also realizing that in the social age, ... Read the whole story

  • M-Commerce On Christmas Day Up 173%

    IBM's check of 500 retail Websites over the holiday weekend shows that the dollar amount of purchases made over mobile devices on Dec. 25 ... Read the whole story

  • Social Media Impacts Business Value, Marketing Operations

    A recent Ogilvy study found social media has a strong impact on increased sales, as well as brand perception. Read the whole story

  • Chevrolet Drives Crowd-Sourced Super Bowl Campaign

    One could say that branded, Super Bowl-centered, crowd-sourced video contests are so 2010. Feeling otherwise, Chevrolet has tapped Microsoft Advertising and crowd-sourcing agency Mofilm ... Read the whole story

  • Affectv Socializes Images, Ads

    Affectv engineers are working on a series of products to make advertising more social. The company plans to launch the image-sharing widget Slingpic in ... Read the whole story

  • Pandora Asks Court To Dismiss Privacy Lawsuit

    Online music company Pandora is asking for a privacy lawsuit against it to be dismissed on the grounds that a Michigan law protecting the ... Read the whole story