Google began testing targeted ad placement in AdWords accounts to those spending more than $500,000 or $6 million annually for products other than AdWords … Read the whole story
In an ironic development for a company that some already consider to be "in escrow," the president of leading Internet escrow service PayPal reportedly … Read the whole story
- COMMENTARY
Virtual items within games provide a fun, interesting way to launch creative campaigns and to make a positive connection between players and brands. Read the whole story
Which vendors should publishers trust to help manage the sale of display ads? A new report from Forrester names AppNexus and Admeld as the … Read the whole story
For the first time, Hearst's U.S. digital media business achieved solid profitability in 2011, per Hearst President David Carey in a yearly wrap-up sent … Read the whole story
Mobile experts don't expect Microsoft's Windows 8 tablet, set to debut later this year, to shake up the rapidly growing category dominated by the … Read the whole story
What do paid search marketers do after all the tweaks and the optimization strategies are in place, and campaigns get reworked without continued significant … Read the whole story
Talk show host Jimmy Kimmel had the right to incorporate YouTube footage of "Flying Rabbi" Daniel Edward Sondik into an on-air skit, a Brooklyn … Read the whole story
