by Joe Mandese
Google's Admeld unit and AppNexus ranked as the "leaders" in the so-called "supply-side platforms" segment of the online display advertising marketplace, according to a … Read the whole story
by Mark Walsh
Yahoo Wednesday confirmed the hiring of PayPal president Scott Thompson as its new CEO four months after ousting Carol Bartz from that role amid … Read the whole story
COMMENTARY
by Matt Grebow
Space will become a sparser commodity. As competition for these spots intensifies, Google and Bing will need to find ways to increase ad inventory. … Read the whole story
by Laurie Sullivan
Trada has secured a $9 million Series C funding round from Google Ventures and Foundry Group. The funding will support the continued expansion of … Read the whole story
by Laurie Sullivan
Video game developer Arkadium and Microsoft Studios signed a three-year development contract to design and distribute casual and social games on multiple platforms, such … Read the whole story
by Joe Mandese
Interpublic continues to morph the management structure of the IPG Media Lab, naming David Rosenberg managing partner, responsible for the lab's daily operations. Rosenberg, … Read the whole story
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by Joe Mandese
Paris-based Publicis Groupe, the parent of Digitas, Starcom MediaVest Group and Zenith Optimedia Group, was the "most active acquirer by volume" between 2009 and … Read the whole story
by Gavin O'Malley
Anxious to scale its social video advertising platform, Unruly just secured a $25 million Series A investment from Amadeus Capital Partners, Van den Ende … Read the whole story
by Mark Walsh
Healthline Networks has struck a deal with Drugs.com to exclusively sell targeted display advertising on the drug information site as part of the company's … Read the whole story
by Mark Walsh
Amazon last month announced the Kindle Fire was its best-selling product, most popular gift and most "wished for" item during the holiday season. Its … Read the whole story
by Wendy Davis
When the Huffington Post launched its new Parentlode blog, the company made several moves aimed at reeling in readers who were searching for The … Read the whole story
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by Gavin O'Malley
Though Cyber Monday gets all the attention, it might not be the day to engage holiday shoppers. In fact, interactive video ads that ran … Read the whole story