In a move it says gives it the biggest global footprint of local manpower of any demand-side platform (DSP), DataXu has acquired London-based Mexad, … Read the whole story
By 2016, domestic digital video ad spending will explode by over 250% from $2 billion in 2011 to $5.4 billion. The estimate, from Forrester, … Read the whole story
- COMMENTARY
Advertisers are already benefiting from RTB in video. For publishers, the challenge is how and when to respond to the call for RTB without … Read the whole story
Media and digital advertising industry luminary Wenda Harris Millard is among those who stand to benefit from the planned initial public offering of mobile … Read the whole story
A new Yankee Group report doesn't hold much hope for Microsoft and Nokia's combined effort to get back in the smartphone race this year. … Read the whole story
Changes at the 2012 Consumer Electronics Show point to a tech industry in transition. This year, the digital ad industry makes a stronger showing, … Read the whole story
Boston grad student Joel Tenenbaum is again trying to convince a judge to reduce the amount he must pay the record industry for sharing … Read the whole story
The 9th Circuit Court of Appeals has upheld a $20 million settlement of a class-action lawsuit against Google by AdWords marketers. The settlement requires … Read the whole story
