Amid all the shiny new objects on display at the annual Consumer Electronics Show in Las Vegas this week, one of Madison Avenue’s own … Read the whole story

Revitalizing Yahoo's core display ad business will be one of the main tasks awaiting the company's incoming chief executive Scott Thompson. According to a … Read the whole story

Private ad exchanges have proliferated on the traditional Web. Lately, the trend has spread to mobile advertising, with rich media ad firm Medialets the … Read the whole story

Microsoft is working to target ads across computers, mobile and television, bringing in offline data from multiple sources. The company already has consumer product … Read the whole story

Microsoft CEO Steve Ballmer took the stage Monday night to deliver the company's last Consumer Electronics Show (CES) keynote. He touted a few Microsoft … Read the whole story

Following up a report from last summer, mobile app advertising and analytics firm Flurry says app usage continues to gain at the expense of … Read the whole story

Digital content company DoubleBounce just signed Yahoo and AOL as clients. The company secures cable TV pilots from successful production companies and then transforms … Read the whole story

Handing Google a significant victory, a federal judge has ruled that search marketers suing the company for its "parked domains" and "errors" program may … Read the whole story

eBureau, the company that developed sophisticated algorithmic systems for integrating offline data with online behavior to help online marketers vet lead generation and prevent … Read the whole story

Yahoo plans to stream "Electric City" -- a futuristic animated series "starring" Tom Hanks. In partnership with Hanks, his Playtone production company and Reliance … Read the whole story