by Laurie Sullivan
Overall, search marketers in the United States spent 14% more compared with the year-ago quarter. Retail grew by 18% year-on-year. The news gets better: … Read the whole story
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by Joe Mandese
Adobe Systems this morning said it completed its estimated $400 million acquisition of privately held search, social and display ad marketing firm Efficient Frontier. … Read the whole story
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by Erik Sass
The nation's largest radio broadcaster is emphasizing its growing portfolio of non-radio offerings, with Clear Channel Radio's decision to rebrand itself as Clear Channel … Read the whole story
COMMENTARY
by Charles Lumpkin
Successful social branding campaigns require lots of careful planning and testing. Often, they uncover unexpected correlations between brand and consumer. Read the whole story
by Mark Walsh
The cost of advertising on Facebook keeps climbing. Average CPM rates increased 8% and cost-per-click rates rose 1% in the fourth quarter of 2011, … Read the whole story
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by Steve McClellan
Marketers are turning to specialist agencies for their online search marketing efforts, according to a new study issued Monday by the World Federation of … Read the whole story
by Laurie Sullivan
Google's YouTube plans to invest $100 million in professional production companies producing YouTube-only content beginning this month. Premiering Monday, Young Hollywood takes place on … Read the whole story
by Gavin O'Malley
Marketers and media creators are still adjusting to YouTube's fiercest facelift ever. Part of a broader shift toward "channels," the new design emphasizes users' … Read the whole story
by Wendy Davis
A $2.5 million defamation award against blogger Crystal Cox could discourage Web users from engaging in legitimate speech online, the digital rights group Electronic … Read the whole story
by Mark Walsh
According to a post-holiday study from Motricity, nearly four in 10 consumers (38%) used their mobile devices to purchase a gift, followed closely by … Read the whole story