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by Joe Mandese
It's been said that, in the advertising business, the "inventory goes down the elevator every night" The problem with that quote, which is usually … Read the whole story
by Laurie Sullivan
IPG Mediabrands will move to a pay-for-performance model that links the agency's performance and compensation to the clients' business outcome, according to Global CEO … Read the whole story
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by Joe Mandese
Dentsu's flagship U.S. digital shop, 360i, has promoted Sarah Hofstetter to president, reporting to CEO Bryan Wiener. She had been senior vice president of … Read the whole story
COMMENTARY
by Andrew Casale
The introduction of real-time bidding (RTB) has dramatically changed the mechanics behind inventory valuation. Publishers must take a closer look at their sales channel … Read the whole story
by Mark Walsh
A new partnership between PayPal and payment solutions company Ingenico will allow consumers to make purchases through their PayPal accounts at retail stores that … Read the whole story
by Wendy Davis
Faced with intense opposition by Web companies, Internet engineers and digital rights advocates, lawmakers in the House appear to be putting the brakes on … Read the whole story
by Steve McClellan
Four Seasons Hotels and Resorts is conducting a global review of its advertising, media and CRM assignments. Word of the review comes shortly after … Read the whole story
by Gavin O'Malley
Thanks to a combination of controversial beliefs, leading-man looks and improbable playmaking ability, Denver Bronco's Tim Tebow has commanded his own social stratosphere during … Read the whole story
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by David Goetzl
The Ion network is moving further into the entertainment news business as part of YouTube's effort to establish a string of channels on its … Read the whole story
by Joe Mandese
WPP Digital unit Possible Worldwide is making it possible for celebrity chef and celebrated merchandiser Wolfgang Puck to interact directly, and personally, with influential … Read the whole story