It's been said that, in the advertising business, the "inventory goes down the elevator every night" The problem with that quote, which is usually … Read the whole story
IPG Mediabrands will move to a pay-for-performance model that links the agency's performance and compensation to the clients' business outcome, according to Global CEO … Read the whole story
Dentsu's flagship U.S. digital shop, 360i, has promoted Sarah Hofstetter to president, reporting to CEO Bryan Wiener. She had been senior vice president of … Read the whole story
- COMMENTARY
The introduction of real-time bidding (RTB) has dramatically changed the mechanics behind inventory valuation. Publishers must take a closer look at their sales channel … Read the whole story
A new partnership between PayPal and payment solutions company Ingenico will allow consumers to make purchases through their PayPal accounts at retail stores that … Read the whole story
Faced with intense opposition by Web companies, Internet engineers and digital rights advocates, lawmakers in the House appear to be putting the brakes on … Read the whole story
Four Seasons Hotels and Resorts is conducting a global review of its advertising, media and CRM assignments. Word of the review comes shortly after … Read the whole story
Thanks to a combination of controversial beliefs, leading-man looks and improbable playmaking ability, Denver Bronco's Tim Tebow has commanded his own social stratosphere during … Read the whole story
The Ion network is moving further into the entertainment news business as part of YouTube's effort to establish a string of channels on its … Read the whole story
WPP Digital unit Possible Worldwide is making it possible for celebrity chef and celebrated merchandiser Wolfgang Puck to interact directly, and personally, with influential … Read the whole story
