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by Joe Mandese
Madison Avenue's Digital Advertising Alliance this morning unveiled "Your AdChoices," a campaign aimed at educating consumers about "interest-based" advertising and how to take greater … Read the whole story
by Steve McClellan
Media agency veteran Sasha Savic has been named CEO of WPP's MediaCom USA, a new position. Savic, who was COO of Havas Media Group, … Read the whole story
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by Gavin O'Malley
In a watershed moment for the Web, researchers expect domestic online advertising to finally surpass print adverting in 2012. According to eMarketer, U.S. online … Read the whole story
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by Laurie Sullivan
Industry executives claim the proposed SOPA legislation will cost billions to monitor content and links embedded on Web pages. The opposition says the proposed … Read the whole story
by Mark Walsh
Mobile data services firm Motricity said it would shut down its Asian operations as part of a restructuring that would concentrate its business on … Read the whole story
by Mark Walsh
Facebook on Wednesday evening unveiled more of the Open Graph applications introduced last September that allow users to share updates around specific activities. The … Read the whole story
by Wendy Davis
Apple is again urging a judge to dismiss a lawsuit by iPhone and iPad users who allege their privacy was violated when their devices' … Read the whole story
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by Joe Mandese
Vibrant Media, one of the leaders in the contextual, "in-text" ad business (ads that are hyperlinked to relevant keywords in online content), is muscling … Read the whole story
by Laurie Sullivan
Google co-founder and CEO Larry Page said during the company's Q4 2011 earnings call Thursday that Google+ now supports more than 90 million users. … Read the whole story