by Laurie Sullivan
Cisco Systems becomes the first company to launch a targeted video ad campaign aimed at 140,000 C-level executives on LinkedIn. The video-embedded ad landing … Read the whole story
by Gavin O'Malley
Ready to show publishers the data, ad network Tremor Video has purchased video analytics platform InPlay from TubeMogul. Tremor Video is integrating InPlay directly … Read the whole story
by Mark Walsh
Online Media Daily this week caught up with Mark Pavia, executive vice president and digital managing director at Starcom USA, which represents brands including … Read the whole story
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by Wayne Friedman
The NFL is asking for sky-high advertising dollars for the streaming video-cast of the Super Bowl to be aired on NFL and NBC sites. … Read the whole story
by Mark Walsh
AT&T has been busy boosting the profile of its targeted advertising business since relaunching the unit as AT&T AdWorks last year and opening a … Read the whole story
by Wendy Davis
Two North Carolina entrepreneurs have filed a potential class-action lawsuit against Google over its defunct "Google Tags" program, which allowed business owners to beef … Read the whole story
by Mark Walsh
The share of U.S. adults who own tablet computers nearly doubled from 10% to 19% during the holiday season, fueled in part by the … Read the whole story
by Laurie Sullivan
Marketers understand that having the tools to analyze clicks and conversions across search, social, display and other media can improve campaigns. To capitalize on … Read the whole story
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by Laurie Sullivan
Retail, financial services and technology brands continue to leave more than $112 million in sales on the table that they could add to their … Read the whole story