Free, ad-supported, licensed music streaming and download service Guvera Entertainment has unveiled My Soundtrack, a new Facebook app enabling brands to "boost their social … Read the whole story
Digital agency impresario Joe Jaffe continues to adapt, and the latest step in his evolution is, well, Evol8tion, the alliterative name of a new … Read the whole story
Social has fundamentally changed consumer spending decision making. On average, 89% of people look online before making a purchase decision. They are looking for … Read the whole story
Emerging digital companies in the entertainment and media industry will spur M&A activity in 2012, according to PricewaterhouseCoopers. In particular, the firm pointed to … Read the whole story
Marketers often tout social media as a channel that allows them to reach consumers with messages seamlessly tailored to their interests and social interactions. … Read the whole story
Social takes on a new meaning when it comes to display ads from Anthem Blue Cross of California. The WellPoint healthcare program launched an … Read the whole story
Among 160 brands, Amazon was the only technology company to rank as "excellent" in Forrester's latest customer experience index. U.S. customers are becoming harder … Read the whole story
The majority of Google's 2011 revenue -- 96% -- came from online advertising, according to WordStream founder and chief technology officer Larry Kim. The … Read the whole story
With the goal of transforming the way people watch, interact with, and perhaps most importantly, share the way they experience television, the founders of … Read the whole story
Sixty-five percent of media, information, marketing services and technology executives anticipate organic growth to be a key business driver in 2012, JEGI and Econsultancy … Read the whole story
As part of its announced management overhaul, BlackBerry-maker Research in Motion plans to hire a new chief marketing officer to help regain momentum in … Read the whole story
OwnerIQ, which targets ads in part based on what consumers already own, has quietly acquired DiJiPop in an all-stock deal to support retailers through … Read the whole story