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by Joe Mandese
33Across, a social data analytics company that has cultivated a humongous database to help marketers target online advertising at their so-called "brand graph," has … Read the whole story
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by Steve McClellan
General Motors has awarded its global media operations account to Carat, part of the specialist media and digital group Aegis Media, after an extensive … Read the whole story
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by Gavin O'Malley
Due to "maturity," online ad revenue growth will slow in 2012, according to a new forecast from MagnaGlobal. Still, the Interpublic unit forecasts double-digit … Read the whole story
by Gavin O'Malley
Building its network of sports enthusiasts, The USA Today Sports Media Group has acquired Fantasy Sports Ventures and its crown jewel Big Lead Sports. … Read the whole story
by Mark Walsh
Move over, tablets -- here come ultrabooks. A new forecast from U.K.-based Juniper Research projects that sales of so-called ultrabooks -- the fast, thin, … Read the whole story
by Fern Siegel
David Kenny has been named chairman, CEO of the Weather Channel Companies. He is charged with growing The Weather Channel both in the U.S. … Read the whole story
by David Goetzl
Growth in mobile video consumption is so poised, it's difficult to predict how high and fast the curve might move, while the same goes … Read the whole story
by Erik Sass
Meredith Corp. is continuing its buying spree with its acquisition of digital food site Allrecipes.com from The Reader's Digest Association, significantly boosting Meredith's digital … Read the whole story
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by Steve McClellan
WPP continues to purchase agencies in a buying spree that totals nearly a dozen acquisitions in the last two months. The holding company confirmed … Read the whole story
by Mark Walsh
Scott-Thompson In his first quarterly conference call as Yahoo's new chief executive, Scott Thompson shared few details on how he will turn around the … Read the whole story
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by Joe Mandese
That's right -- despite their relatively short lives (in analogue years, anyway), Facebook and Twitter have now reached the point of being deemed "ordinary" … Read the whole story
by David Goetzl
The wave of original channels YouTube is trying to establish may provide an ad platform that can work in conjunction with TV, partly because … Read the whole story
by Wendy Davis
The Federal Communications Commission has fined Clear Channel $22,000 for failing to adequately disclose the terms of an online contest that invited users to … Read the whole story
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by Laurie Sullivan
Digital ads will become more creative in 2012 to motivate a generation often characterized as "stimulation junkies," as marketers concentrate on capturing 79 million … Read the whole story
by Wendy Davis
Almost one in four (23%) adults under 30 say that they followed news of the online protests of the Stop Online Piracy Act and … Read the whole story