by Laurie Sullivan
Tablets have become the consumer's fourth screen, especially among those with smartphones. Techies with smartphones continue to use tablets at a higher rate. And … Read the whole story
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by Joe Mandese
NM Incite, a collaboration of Nielsen and McKinsey, this morning will unveil a new version of social media conversation tracker BuzzMetrics Exchange that will … Read the whole story
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by Steve McClellan
Aetna, the health-care insurer, is conducting several agency reviews, the client has confirmed. One is a media planning and buying consolidation review and another … Read the whole story
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by Gavin O'Malley
Can you accurately measure the impact of online video advertising on offline consumer purchases? Ad platform Videology is entering into dual partnerships with database … Read the whole story
COMMENTARY
by Peyman Nilforoush
Rather than basing influence on follower counts and social media activity, marketers should re-shift their focus to identify their brands' most influential authors and … Read the whole story
by Laurie Sullivan
Google and Yahoo in separate announcements Tuesday explained the importance of visitor data, and the plans for use at each respective company. Google is … Read the whole story
by Mark Walsh
Magazine pages became increasingly popular places for marketers to slap QR codes last year. A survey of the top 100 U.S. magazines by circulation … Read the whole story
by Wendy Davis
Renaissance Marketing Corporation, a Chicago company that says it licenses the 1985 Bears Shuffle, recently sued AOL for allegedly infringing copyright by posting the … Read the whole story
by Gavin O'Malley
Addressing a touchy topic for consumers and their advocates, the Mobile Marketing Association has released new guidelines on application privacy. Read the whole story