Tablets have become the consumer's fourth screen, especially among those with smartphones. Techies with smartphones continue to use tablets at a higher rate. And … Read the whole story
NM Incite, a collaboration of Nielsen and McKinsey, this morning will unveil a new version of social media conversation tracker BuzzMetrics Exchange that will … Read the whole story
Aetna, the health-care insurer, is conducting several agency reviews, the client has confirmed. One is a media planning and buying consolidation review and another … Read the whole story
Can you accurately measure the impact of online video advertising on offline consumer purchases? Ad platform Videology is entering into dual partnerships with database … Read the whole story
Rather than basing influence on follower counts and social media activity, marketers should re-shift their focus to identify their brands' most influential authors and … Read the whole story
Google and Yahoo in separate announcements Tuesday explained the importance of visitor data, and the plans for use at each respective company. Google is … Read the whole story
Magazine pages became increasingly popular places for marketers to slap QR codes last year. A survey of the top 100 U.S. magazines by circulation … Read the whole story
Renaissance Marketing Corporation, a Chicago company that says it licenses the 1985 Bears Shuffle, recently sued AOL for allegedly infringing copyright by posting the … Read the whole story
Addressing a touchy topic for consumers and their advocates, the Mobile Marketing Association has released new guidelines on application privacy. Read the whole story