Query a search on an engine and find a list of informative ads at the top of the results page. The concept might be … Read the whole story
At a time when the client is shifting its consumer-marketing strategy from a regional to a global approach, OMD has tapped Patrick Gunn to … Read the whole story
Local and mobile have always been linked as a natural pairing, but the promise of that alliance has often outstripped actual ad spending. In … Read the whole story
EMI's Capitol Records has escalated its legal battle with the start-up ReDigi by asking a federal judge in New York to order the company … Read the whole story
From IPG to WPP, agency holding companies need not worry about Google getting in their way. Ad agencies are the primary beneficiaries of the … Read the whole story
Apple reclaimed the No. 1 spot in the top 20 global brands for media value thanks to buzz about the iPhone 4S release and … Read the whole story
Global mobile entertainment revenues will grow by one-third in four years. Vancouver-based IE Market Research Corp. expects mobile entertainment revenues to climb to $53.9 … Read the whole story
The more e-commerce-friendly nature of tablets combined with their proliferation is a welcome trend for retailers focused on the mobile channel. Data shows customers … Read the whole story
