by Mark Walsh
With mobile advertising and marketing budgets growing, agencies are scrambling to bolster in-house expertise to match client demand. In that respect, SapientNitro, AKQA, Ogilvy, … Read the whole story
by Gavin O'Malley
Visitors to CPG brand Web sites buy 37% more in retail stores than non-visitors to the brand sites. That's according to a new study … Read the whole story
COMMENTARY
by Lara Mehanna , Op-Ed Contributor
According to the GSMA,the global mobile industry trade group, the number of mobile-connected devices will double from 6 billion in 2011 to 12 billion … Read the whole story
by Laurie Sullivan
Russia's search engine Yandex said Monday it has purchased map licenses from Nokia subsidiary Navteq to develop detailed world maps for its Yandex.Maps service. … Read the whole story
by Mark Walsh
By all indications, mobile traffic and m-commerce made impressive gains during the holiday season as a growing number of people turned their handsets into … Read the whole story
by Wendy Davis
Mobile companies will have to obtain users' express consent before installing monitoring software, if a bill floated Monday by Rep. Ed Markey (D-Mass) becomes … Read the whole story
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by Joe Mandese
Definition 6, which Monday evening was recognized as the "Viral Video Agency of the Year" during OMMA magazine's Agency of the Year Awards in … Read the whole story
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by Steve McClellan
Pac-12 Enterprises has hired David Aufhauser as vice president and general manager of digital media. The hire comes as the subsidiary of the Pac-12 … Read the whole story
by Erik Sass
While more than half of both male and female tablet owners are interested in reading digital magazines, the proportion is especially high among males, … Read the whole story
by Laurie Sullivan
One of Solve Media's missions is to improve brand awareness for online retailers through CAPTCHA type-in ads. Using them, neighborhood home improvement store Ace … Read the whole story
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by Joe Mandese
In what may be the first study of its kind, Alexandria, Va. agency 11mark polled 1,000 Americans to find out how they're using their … Read the whole story