For marketers, few questions loom as large as the connection between their on- and offline efforts. That's why data exchange eXelate and Nielsen Catalina … Read the whole story
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If you go through the trouble of creating great content, an online marketer needs to adapt to new consumption habits. Content needs to be … Read the whole story
LinkedIn will focus this year, in part, on building bonds between members and companies with profiles on the site through targeted messages to audience … Read the whole story
Apple faces mounting pressure from consumer groups over harsh conditions that workers are exposed to in China-based factories that produce iPhones and iPads. Advocacy … Read the whole story
Consumer empowerment poses several marketing challenges for brands and agencies, not the least of which is simply keeping up. Also, some brands pay lip … Read the whole story
Subway is among the latest brands to jump into app advertising around the Super Bowl. The restaurant chain is the national sponsor of an … Read the whole story
The chairman of the Senate Judiciary Committee expressed concern on Tuesday about a Netflix-backed proposal to amend a federal video privacy law by making … Read the whole story
Buddy Media has teamed with Bazaarvoice to allow brands to integrate user-generated content into their social media brand pages and campaigns. Through the partnership, … Read the whole story
