COMMENTARYWith all its amazing "hoopla" and extravagance, the Super Bowl is a great example of how informed marketers are grabbing the eyeballs that TV … Read the whole story
In August, VivaKi's Nerve Center launched a new "lane" focused on tablets as part of its Pool initiative to develop new digital ad formats. … Read the whole story
Interest in Facebook's pending IPO is huge -- and for good reason: New research from GlobalWebIndex shows that nearly 60% of the world's Internet … Read the whole story
Privacy regulators in the EU have asked Google to delay its plan to begin compiling more detailed profiles of its users. "Given the wide … Read the whole story
Continuing to position itself as more than an ad network, Undertone just signed exclusive agreements with 12 publishers, including American Media, AccuWeather, Bonnier Corporation, … Read the whole story
Clearspring ran sentiment analysis from its AddThis sharing platform showing the team that fans in each U.S. state favor, based on overall clicks, searches … Read the whole story
Studio One Networks, a pioneer in the online syndication business, has subtly repositioned itself into a supplier of "content marketing" to advertisers and agencies, … Read the whole story
72% of tablet owners who read digital magazines on their devices in the last 30 days said they would prefer all digital magazines to … Read the whole story
Affirming the attraction of these services, a new PwC study finds 90% of survey participants are "somewhat" to "very interested" in the idea of … Read the whole story
Spunky print and digital news magazine Newsmax quietly launched a complete redesign of its eponymous website Newsmax.com. The overhaul, which was "a year in … Read the whole story
