Facebook has yet to monetize mobile inventory, but the unexploited mobile landscape provides Twitter with an even playing field when competing with the social … Read the whole story
McClatchy Co. said digital ad sales declined 2% during the fourth quarter. The publisher, however, attributed the year-over-year decline to the fact that it … Read the whole story
- COMMENTARY
At the cross section of art, copy, technology and the human body and brain lies the dawn of a new era-a new age in … Read the whole story
The Federal Trade Commission has warned three online data brokers that their mobile apps must comply with the federal Fair Credit Reporting Act. Read the whole story
Strangers or friends can become the most successful brand advocates through online word-of-mouth marketing. Shasta Ventures thinks so highly of the idea that the … Read the whole story
Accordant Media, a New York-based ad technology firm specializing in creating "white labeled" trading desks for long-, mid-tail, and big independent agencies not affiliated … Read the whole story
One could argue that Google, Amazon, Apple, and Facebook now control the fate of online commerce, per a new Forrester report. Online retailers' success … Read the whole story
The first-ever webcast of the Super Bowl pulled in more than two million users -- about 2% of the traditional TV viewing on the … Read the whole story
Lead-generation firm Pontiflex has added Spanish-language capability for its mobile sign-up ad platform, which allows consumers to choose the types of ads and offers … Read the whole story
Smartphone and iPad owners rely heavily on their devices for movie-related information and advertising. A majority on both devices use them to watch movie … Read the whole story
Key performance indicators will become far more proprietary as calculations and analytics continue to integrate into everything from search engine marketing to baseball, according … Read the whole story
