Omnicom's PHD has been awarded the global media assignment for the fast-growing Silicon Valley cloud-computing and virtual technology developer VMware after a review. Spending … Read the whole story
Characterizing it as a "development to watch," Nielsen issued a new report to clients Wednesday showing that the number of U.S. households that bypass … Read the whole story
- Publicis Unveils 'Friendly' Bid For Germany's Pixelpark, Part Of Aggressive Digital Acquisition Plan
Publicis Groupe, which has been bulking up on digital agency acquisitions as part of a long-term plan, this morning unveiled a "friendly takeover bid" … Read the whole story
Do premium display advertising and social marketing drive product sales, media subscriptions and memberships? New research finds a direct correlation between visual and emotional … Read the whole story
- COMMENTARY
With the Super Bowl over, time to focus on the next widely televised and advertised event: March Madness. For mobile marketers, the Super Bowl … Read the whole story
Giving its Web TV network more room to wiggle, Blip just raised $12 million in a mix of debt financing and equity. No flash … Read the whole story
With the spread of smartphones, more people are embracing a range of mobile content and services. A new Forrester report urges marketers to keep … Read the whole story
U.K.-based mobile payments firm Bango said Wednesday it had struck a deal to provide "payment services" to Facebook. The agreement suggests Bango could provide … Read the whole story
The advocacy group EPIC is seeking a court order requiring the FTC to take action against Google for its new privacy policy, which takes … Read the whole story
Tapping customers on technology platforms that companies can't completely control can become a bit uncomfortable, but they can do it productively, according to Josh … Read the whole story
Clicks on tablet ads from paid-search campaigns rose five times higher in January, compared with the same period a year ago, according to research … Read the whole story
As more traditional print entities look to build a viable video presence, Motor Trend is launching a YouTube channel, where new episodes of series … Read the whole story
