by Mark Walsh
WPP agencies GroupM and Tenth Avenue have joined forces to launch a mobile marketing presence in China through the acquisition of local mobile agency … Read the whole story
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by David Goetzl
In a new "Rise of the Empowered Consumer" report, WPP's MediaCom advises using authenticity in messaging and employing a "device-neutral" strategy when trying to … Read the whole story
by Mark Walsh
Most retailers have stumbled out of the gate when it comes to mobile strategy, creating weak, fragmented apps and mobile properties in their haste … Read the whole story
by Mark Walsh
Puma has brought its new Pumagility brand to Pandora through sponsorship of a dozen workout-oriented stations on the online radio service. The custom stations … Read the whole story
by Wendy Davis
Nearly a dozen publishers including Rodale, Conde Nast, Time, Inc. and Hearst Communications have recently been hit with potential class-action lawsuits for allegedly violating … Read the whole story
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by Laurie Sullivan
Google has commissioned Knowledge Networks to create a panel of Internet surfers that it can study through a downloadable app supported by its Web … Read the whole story
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by Gavin O'Malley
Separate and apart from teens, most adults view the overall social and emotional climate of social networks in a positive light. In fact, 85% … Read the whole story
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by Mark Walsh
A&E Networks has tapped video technology company FreeWheel to power advertising on the cable network's mobile properties. The tools allow the cabler to more … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Earlier this week, USA Today proclaimed that Average Joe and Jill America's favorite Super Bowl ad was the grandma who slingshot a baby across … Read the whole story