WPP agencies GroupM and Tenth Avenue have joined forces to launch a mobile marketing presence in China through the acquisition of local mobile agency … Read the whole story
In a new "Rise of the Empowered Consumer" report, WPP's MediaCom advises using authenticity in messaging and employing a "device-neutral" strategy when trying to … Read the whole story
Most retailers have stumbled out of the gate when it comes to mobile strategy, creating weak, fragmented apps and mobile properties in their haste … Read the whole story
Puma has brought its new Pumagility brand to Pandora through sponsorship of a dozen workout-oriented stations on the online radio service. The custom stations … Read the whole story
Nearly a dozen publishers including Rodale, Conde Nast, Time, Inc. and Hearst Communications have recently been hit with potential class-action lawsuits for allegedly violating … Read the whole story
Google has commissioned Knowledge Networks to create a panel of Internet surfers that it can study through a downloadable app supported by its Web … Read the whole story
Separate and apart from teens, most adults view the overall social and emotional climate of social networks in a positive light. In fact, 85% … Read the whole story
A&E Networks has tapped video technology company FreeWheel to power advertising on the cable network's mobile properties. The tools allow the cabler to more … Read the whole story
Earlier this week, USA Today proclaimed that Average Joe and Jill America's favorite Super Bowl ad was the grandma who slingshot a baby across … Read the whole story