In its first quarterly report since going public in December, social games powerhouse Zynga posted a net loss for the fourth quarter, but beat … Read the whole story
The future of Facebook advertising has both positive and negative elements. Marketers should proceed with caution. Read the whole story
In the latest chapter of the digital ad industry's favorite soap opera, the plot has once again thickened for Yahoo. Specifically, a lucrative deal … Read the whole story
Publishers have been stepping up marketing services in hopes that brands and agencies will consolidate their list of publishing partners and invest ad dollars … Read the whole story
Collective has developed a model to determine online ad attribution and plans to release a study Wednesday pointing to flaws in methods marketers use … Read the whole story
Coinciding with the rise of online ad verification as a requisite for buyers and sellers, the Interactive Advertising Bureau has released a set of … Read the whole story
The Associated Press on Tuesday took aim at Meltwater, a company that offers a paid clipping service to clients including the U.S. Department of … Read the whole story
A Compete study argues the number of Likes a brand collects via Facebook is a common but potentially misleading measure because it's cumulative rather … Read the whole story
A new report suggests TV watching via broadband is on the rise, while devices facilitating over-the-top viewing are gaining more traction. Parks Associates found … Read the whole story
As part of this year's Swimsuit Issue extravaganza, Sports Illustrated launches a special viewer app that detects watermarks in the special issue to trigger … Read the whole story
At a Goldman Sachs keynote, Apple CEO Tim Cook argued that "off the charts" iPad sales indicated tablet sales will surpass PC sales in … Read the whole story