by Gavin O'Malley
Although no Facebook, Google+ is emerging as a great way for brands to connect directly with consumers. In the last month alone, Google+ fans … Read the whole story
-
by Joe Mandese
C3 Metrics, a leader in so-called "attribution" modeling and analytics for online media, has tapped well-known TV researcher to lead the development and strategy … Read the whole story
-
by Joe Mandese
In what it claims is a first for a service of its kind, online video tracking and measurement firm Visible Measures this morning announced … Read the whole story
COMMENTARY
by Mark S. Zagorski
Submitting their data to the scrutiny of third-party auditors helps build a premium data organization and attracts new dollars to online audience buying from … Read the whole story
by Wendy Davis
Google could face Federal Trade Commission sanctions for dropping tracking cookies on Safari users after explicitly telling them that Safari blocked cookies, legal experts … Read the whole story
by Laurie Sullivan
TV brands and broadcasters that want more attention from consumers must get them to interact with the content as it airs. So Viggle, a … Read the whole story
by David Goetzl
As Canoe Ventures looks to build network and advertiser interest in its request-for-information interactive TV product, new data shows about 20% of adults in … Read the whole story
-
by Mark Walsh
In a new study, Flurry says mobile is the most imbalanced medium when it comes to ad spending versus time spent, at 1% compared … Read the whole story
by Mark Walsh
U.S. smartphone penetration is nearly at the halfway mark as of January, according to the latest Nielsen data. The 48% of American adults with … Read the whole story
-
by Steve Smith
Is a digital-only future in store for many print brands? According to the Audit Bureau of Circulations, 76% of publications still say no -- … Read the whole story