by Mark Walsh
As head of mobile, Chia Chen consults across the Digitas network of clients that includes Delta Air Lines, General Motors, P&G, Kraft and TIAA-CREF. … Read the whole story
-
by Joe Mandese
Nielsen has scored an important endorsement in its quest to make its new Nielsen Online Campaign Ratings (NOCR), the same kind of marketplace currency … Read the whole story
COMMENTARY
by Mike Rosen
Those trying to map media's future role in marketing share a mix of awe, excitement and fear about the tsunami of big data at … Read the whole story
by Joe Mandese
Brokerage brand Fidelity Investments this morning breaks a new campaign tagged to the theme of "Thinking Big," but it is something that previously might … Read the whole story
by Erik Sass
The list of newspapers with online paywalls is growing. The latest addition is the "Los Angeles Times," which announced plans to begin charging readers … Read the whole story
by Gavin O'Malley
Between the recession and Occupy Wall Street, you'd think a brand catering to the whims of the wannabe rich would be hurting. Fortunately for … Read the whole story
by Laurie Sullivan
Adobe Systems will release a suite of products Monday that claims to change the way videos and ads are delivered across iPads, Android tablets, … Read the whole story
by Mark Walsh
A new Pew study finds people are increasingly pruning their online social networks and restricting access to their profiles in the wake of heightened … Read the whole story
-
by Laurie Sullivan
OpenX Technologies, which supports ad exchange and ad serving, said Monday it has acquired supply-side platform LiftDNA's goal is to reduce discrepancies and system … Read the whole story
by Wendy Davis
The advocacy group Electronic Privacy Information Center can't force the Federal Trade Commission to sue Google over its planned privacy policy changes, a federal … Read the whole story
by Steve Smith
According to new data from DudaMobile in partnership with the Google-led GoMo initiative, one in five visitors to a mobile-optimized small business site leads … Read the whole story
by Steve Smith
The overwhelming majority of mobile users in the U.S. and U.K. say they find mobile Web banners irritating and precious few say they bother … Read the whole story