Google has been quietly developing a YouTube Developer Program with platform companies to bridge the gap between brand channels and viewers, according to companies … Read the whole story

Several companies have begun releasing tools that optimize Facebook ads and content. Wildfire and Adaptly, along with PowerReviews, separately built out services that can … Read the whole story

By 2016, nearly 10% of consumer spending will be done online, according to new estimates from Forrester. By then, the research group expects U.S. … Read the whole story

In a last-ditch effort to halt Google's upcoming changes to its privacy policy, the Electronic Privacy Information Center has filed an appeal arguing that … Read the whole story

Recent research from IBM suggests m-commerce activity is on the upswing, with the share of online sales from mobile doubling during the holiday season … Read the whole story

Hoping to attract more brand dollars, AOL has debuted a technology platform for marketers to customize the design, delivery and management of display advertising. … Read the whole story

The Interactive Advertising Bureau today unveiled five new mobile display ad formats in an effort to bolster innovation in a medium often faulted for … Read the whole story

Advocacy group Public Knowledge is panning a new plan by AT&T to allow app developers to purchase a service it describes as a toll-free … Read the whole story

Six percent of print ads in the final months of 2011 carried 2D mobile codes. Retail and tech segments alone accounted for more than … Read the whole story