by Joe Mandese
In what likely is the first initiative of its kind by a major ad agency and its clients, Omnicom's OMD unit brought some of … Read the whole story
by Gavin O'Malley
To further pique interest in online ad verification among buyers and sellers, DoubleVerify is expected to make its services available to real-time bidder exchange … Read the whole story
COMMENTARY
by Ari Jacoby
However, real online ad performance should never be subjective. It should be about showing brands how an online marketing effort affects and influences consumer … Read the whole story
by Laurie Sullivan
Giving agencies and brands the data to gain competitive intelligence to justify millions spent on mobile ad campaigns, Mobilewalla will release an analytics package … Read the whole story
by Mark Walsh
RadiumOne, which runs a social data-driven ad network, is closing a $50 million venture investment round. RadiumOne promises better results by mining the social … Read the whole story
by Wendy Davis
Last year, Verizon and MetroPCS mounted a legal challenge to the net neutrality regulations. The telecoms argue that the FCC lacks authority to regulate … Read the whole story
by Wendy Davis
Some privacy advocates say that companies should completely stop gathering data about consumers when they opt out of online ad targeting. Federal Trade Commissioner … Read the whole story
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by Wayne Friedman
On March 7, Apple is holding a big event where analysts believe it will include a new version of Apple TV, an existing separate … Read the whole story
by Steve Smith
At the same time that Apple announced it surpassed the 25 billion app download mark this weekend, it also claims that despite conventional wisdom … Read the whole story