In what likely is the first initiative of its kind by a major ad agency and its clients, Omnicom's OMD unit brought some of … Read the whole story
To further pique interest in online ad verification among buyers and sellers, DoubleVerify is expected to make its services available to real-time bidder exchange … Read the whole story
However, real online ad performance should never be subjective. It should be about showing brands how an online marketing effort affects and influences consumer … Read the whole story
Giving agencies and brands the data to gain competitive intelligence to justify millions spent on mobile ad campaigns, Mobilewalla will release an analytics package … Read the whole story
RadiumOne, which runs a social data-driven ad network, is closing a $50 million venture investment round. RadiumOne promises better results by mining the social … Read the whole story
Last year, Verizon and MetroPCS mounted a legal challenge to the net neutrality regulations. The telecoms argue that the FCC lacks authority to regulate … Read the whole story
Some privacy advocates say that companies should completely stop gathering data about consumers when they opt out of online ad targeting. Federal Trade Commissioner … Read the whole story
On March 7, Apple is holding a big event where analysts believe it will include a new version of Apple TV, an existing separate … Read the whole story
At the same time that Apple announced it surpassed the 25 billion app download mark this weekend, it also claims that despite conventional wisdom … Read the whole story