Online Media Daily
Wednesday, March 7, 2012
  • PWW Names Atchison CEO, Absorbs ZAAZ

    WPP is bulking up its Possible Worldwide digital agency with the addition of some new executive firepower and added resources. Shane Atchison has been ... Read the whole story

  • Ad Retargeting Returns Higher Results With Prospecting

    Prospecting -- the technique of finding consumers interested in specific products that they may not know exist -- can lead to 147% higher conversion ... Read the whole story

  • Undertone Promises Brand Lift Or Money Back

    On a mission to distinguish itself from rival ad networks, Undertone is making what it considers to be a bold promise: money-back guarantees. Undertone ... Read the whole story

  • Hearst Taps Sprout For Mobile Ads

    Hearst Digital Media, a division of Hearst Magazines, has formed a partnership with Sprout giving the latter responsibility for creating rich-media ads for mobile ... Read the whole story

  • WPP's Joule Snags AKQA Mobile Head Rosen

    Daniel Rosen, who formerly led AKQA's mobile practice, has jumped to WPP mobile agency Joule as CEO of its EMEA (Europe, Middle East and ... Read the whole story

  • Facebook Seeks $700K From Users Who Lost Lawsuit

    A court in Berlin ruled this week that Facebook violated users' rights with its Friend Finder feature, which drew on members' email contacts to ... Read the whole story