WPP is bulking up its Possible Worldwide digital agency with the addition of some new executive firepower and added resources. Shane Atchison has been … Read the whole story
Prospecting -- the technique of finding consumers interested in specific products that they may not know exist -- can lead to 147% higher conversion … Read the whole story
On a mission to distinguish itself from rival ad networks, Undertone is making what it considers to be a bold promise: money-back guarantees. Undertone … Read the whole story
Hearst Digital Media, a division of Hearst Magazines, has formed a partnership with Sprout giving the latter responsibility for creating rich-media ads for mobile … Read the whole story
Daniel Rosen, who formerly led AKQA's mobile practice, has jumped to WPP mobile agency Joule as CEO of its EMEA (Europe, Middle East and … Read the whole story
A court in Berlin ruled this week that Facebook violated users' rights with its Friend Finder feature, which drew on members' email contacts to … Read the whole story
