by Steve McClellan
Paris-based ad holding company Publicis Groupe and one of its clients, France Telecom-Orange (FTO), confirmed they are teaming with Iris Capital Management to manage … Read the whole story
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by Joe Mandese
If audience data is truly the currency of digital advertising and media-buying, then a new "predictive" audience data-targeting platform being rolled out today could … Read the whole story
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by Joe Mandese
The Big 5 agency holding companies -- WPP, Omnicom, Publicis, Interpublic and Havas -- that represent most of Madison Avenue outperformed the overall growth … Read the whole story
by Gavin O'Malley
Thinking of new and creative ways to turn a profit, Hulu has tapped a third-party distributor to sell its original shows abroad. Going forward, … Read the whole story
by Mark Walsh
A new study suggests that consumers have even less patience for slow load times on tablets than mobile phones. Almost seven in 10 tablet … Read the whole story
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by Laurie Sullivan
Google's ad Project Re:Brief took four iconic television commercials from the 1960s and 1970s, contacted the original ad executives behind the ads, and brought … Read the whole story
by Laurie Sullivan
Privacy, choice, interoperability and opportunity have become key concerns for Mozilla, Google, and Microsoft, as online digital advertising continues to rise and each adapts … Read the whole story
by Wendy Davis
A federal judge has shot down a request by the campaign of Ron Paul to unmask NHLiberty4Paul, a Twitter and YouTube user who earlier … Read the whole story
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by Steve Smith
Augme is claiming that mobile marketing provider Velti infringed on three patents related to targeting content to a Web browser. It filed a similr … Read the whole story