Online Media Daily
Monday, March 19, 2012
  • Social Media Responsibility Shifts In Marketing Organizations

    Research buried in a recent Forrester Research report on social media investments suggests the responsibilities of social media within an organization continue to shift. ... Read the whole story

  • Mobile Boosts News Audience, But Tech Cos. Grab Ad Revs

    The spread of mobile technology has been a boon for news consumption, bolstering the appeal of traditional news brands and even expanding long-form journalism. ... Read the whole story

  • Hulu Tops In Video Ads

    Thanks to YouTube, Google still dominates online video. Video advertising is a different story. Hulu and its premium content now attract the bulk of ... Read the whole story

  • Ascentive Agrees To $9.6M 'Scareware' Settlement

    Software vendor Ascentive has agreed to pay $9.6 million to settle a class-action false advertising lawsuit alleging that it used pop-ups and other online ... Read the whole story

  • U.S. Marine Corps Infiltrates YouTube

    The United States Marine Corps on Monday will run an advertising campaign on YouTube for desktop and mobile. The JWT-created campaign shows Marines as ... Read the whole story

  • QR Codes: Marketers Like, Public Adoption Rising

    Is anyone excited about QR codes besides marketers? According to Nielsen/McKinsey's report, they account for 0.15% of online conversations. comScore reported one in five ... Read the whole story

  • Social Game Firm PlayPhone Buys Social Marketer SocialHour For $51.5 Million

    Social gaming firm PlayPhone has added a marketing model in buying SocialHour, a social mobile marketing company, for $51.5 million, reports VentureBeat. In acquiring ... Read the whole story