Prompted by technology platform partners and clients, as well as a marketplace melding of search and social media, global search agency Resolution Media has … Read the whole story
GroupM and Nielsen say they will develop the long-sought-after holy grail of combining traditional TV and online metrics for individual media campaigns. The new … Read the whole story
Stripping away all the buzz and technology, at its core social media is just another way to tell a story and simultaneously grow your … Read the whole story
Investing further in ad services, AOL is expected to debut a centralized platform for campaign optimization, expansion, and real-time bidding capabilities. Using the new … Read the whole story
Local online ad spending will increase at an annual rate of 12.7% between 2011 and 2016, nearly doubling from $21.2 billion to $38 billion … Read the whole story
Repost.us has begun testing technology that allows publishers to syndicate ecommerce and corporate content aimed at small and medium-sized businesses. The business model allows … Read the whole story
The love affair between teens and texting is deeper than ever. New findings from the Pew Research Center's Internet & American Life Project show … Read the whole story
A federal judge has given the go-ahead to a lawsuit accusing Jiffy Lube franchisee Heartland Automotive Service of spamming customers with text ads for … Read the whole story
Search contributes 18% across all brand categories, and a brand's Web site adds 16%. Companies want to get cozy with consumers, but marketers need … Read the whole story