by Mark Walsh
CBS has launched a new iPad app offering access to content from its local TV, radio and online properties in 24 major markets nationwide, … Read the whole story
by Steve McClellan
Banyan Branch, which bills itself as a full-service social media agency, just got a little more full service. It has launched a media buying … Read the whole story
by Laurie Sullivan
Charging into the next phase of online advertising, a bevy of companies will begin to roll out platforms and services that integrate offline data … Read the whole story
COMMENTARY
by Jeff Einstein
Real freedom of speech is far too politically incorrect and chaotic to sustain for the biggest TV and online networks, and political correctness is … Read the whole story
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by Wayne Friedman
Upping its emphasis on metrics across traditional TV and new digital media, Viacom has adopted a new data management program to help marketers follow … Read the whole story
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by Gavin O'Malley
Rather than cannibalize "old media," some online activities can actually boost viewership. In particular, new research shows that social media can significantly increase consumers' … Read the whole story
by Laurie Sullivan
adCenter, Microsoft's paid-search marketing platform for Bing, has made some improvements to the system: automated bid recommendation analysis, targeting features. location-based options and click-to-call … Read the whole story
by Wendy Davis
IMM Interactive has agreed to pay more than $1.3 million to settle charges that it duped consumers by creating fake news sites touting acai … Read the whole story
by Steve Smith
Nearly three years after its blockbuster release, the most successful mobile-only brand Angry Birds flies again. A space-bound iteration launches across iOS, Android, PC … Read the whole story
by Steve Smith
Worldwide demand for lower-cost and smaller-screen tablets will drive the greatest growth in coming years even as Apple and its current iPad maintain a … Read the whole story