Online Media Daily
Friday, March 23, 2012
  • Google Taps Search Benefits, Ties Display Closely To Keywords

    A revamped Google AdWords interface rolls out during the next few weeks, offering a Display Network Tab that lets advertisers bid, target and optimize ... Read the whole story

  • SAI Repositions Trollbeads Ad, Marketing Strategy

    Trollbeads, the Copenhagen-based company, is considered to be one of the leading firms in the beaded jewelry business worldwide, but business lagged in the ... Read the whole story

  • Katz 360 Joins Forces With Audience Partners

    Katz 360, the cross-platform digital division of Katz Radio, has signed a strategic agreement with Audience Partners, an online ad platform that specializes in ... Read the whole story

  • Web, Apps Will Coexist In Future, Mobile Will Explode

    New research from Pew suggests that the Web and apps can -- and most likely will -- coexist. Some 59% of experts interviewed agreed ... Read the whole story

  • Key Luxury Hotels Book Digital Strategy

    A new study ranking more than 50 luxury hotel brands based on their Web site, social media, mobile and digital marketing efforts cited Four ... Read the whole story

  • Google Sued For 'Unquestionably Invasive' New Privacy Policy

    Google was hit with a potential class-action lawsuit for changing its privacy policy in order to enable aggregation of data about signed-in users across ... Read the whole story

  • Paying Not To Get Ads

    In a blog post this past week, a reporter for the New York Times pondered the paradox that although folks online say they care ... Read the whole story