Mobile app directory Appolicious is launching a keyword-bidded ad platform for running relevant ads that appear on the search results pages on its own … Read the whole story
Living up to its name, Los Angeles-based digital agency Something Massive has acquired New York-based Circ.us, a tech-focused creative shop best known for some … Read the whole story
The advertising industry will hit an inflection point this year with the onslaught of metrics, targeting and privacy. Sir Martin Sorrell, CEO at WPP, … Read the whole story
- COMMENTARY
The digital age has forced directional media into a new direction: upward. What has changed is the key innovations in technical capabilities available to … Read the whole story
Brand communications firm Imre is building out -- as well as rebranding -- its social marketing practice. Now known as 5Loom, the social practice … Read the whole story
The Encylopaedia Britannica has made a more concerted mobile push, launching a series of children's-oriented iOS apps starting in 2010 and an iOS edition … Read the whole story
Social game developer RockYou has agreed to pay $250,000 to settle charges that it violated the Children's Online Privacy Protection Act by collecting email … Read the whole story
Publishers are still trying to find a viable and comprehensive mobile ad-serving solution, new research finds. Many continue to rely on custom and in-house … Read the whole story
