Mobile app directory Appolicious is launching a keyword-bidded ad platform for running relevant ads that appear on the search results pages on its own ... Read the whole story
Living up to its name, Los Angeles-based digital agency Something Massive has acquired New York-based Circ.us, a tech-focused creative shop best known for some ... Read the whole story
The advertising industry will hit an inflection point this year with the onslaught of metrics, targeting and privacy. Sir Martin Sorrell, CEO at WPP, ... Read the whole story
- COMMENTARY
The digital age has forced directional media into a new direction: upward. What has changed is the key innovations in technical capabilities available to ... Read the whole story
Brand communications firm Imre is building out -- as well as rebranding -- its social marketing practice. Now known as 5Loom, the social practice ... Read the whole story
The Encylopaedia Britannica has made a more concerted mobile push, launching a series of children's-oriented iOS apps starting in 2010 and an iOS edition ... Read the whole story
Social game developer RockYou has agreed to pay $250,000 to settle charges that it violated the Children's Online Privacy Protection Act by collecting email ... Read the whole story
Publishers are still trying to find a viable and comprehensive mobile ad-serving solution, new research finds. Many continue to rely on custom and in-house ... Read the whole story
