Online Media Daily
Wednesday, March 28, 2012
  • Appolicious Rolls Out App Search Ad Platform

    Mobile app directory Appolicious is launching a keyword-bidded ad platform for running relevant ads that appear on the search results pages on its own ... Read the whole story

  • Something Massive Becomes Even More So, Acquires, Gets Into 'Post-PC' Act

    Living up to its name, Los Angeles-based digital agency Something Massive has acquired New York-based, a tech-focused creative shop best known for some ... Read the whole story

  • Agencies: Place Data, Tech Advances In Context

    The advertising industry will hit an inflection point this year with the onslaught of metrics, targeting and privacy. Sir Martin Sorrell, CEO at WPP, ... Read the whole story

  • Directional Media Is Moving

    The digital age has forced directional media into a new direction: upward. What has changed is the key innovations in technical capabilities available to ... Read the whole story

  • Imre Rebrands Social Practice 5Loom

    Brand communications firm Imre is building out -- as well as rebranding -- its social marketing practice. Now known as 5Loom, the social practice ... Read the whole story

  • Britannica Embraces App Strategy

    The Encylopaedia Britannica has made a more concerted mobile push, launching a series of children's-oriented iOS apps starting in 2010 and an iOS edition ... Read the whole story

  • RockYou Agrees To $250K Fine To Settle COPPA Charges

    Social game developer RockYou has agreed to pay $250,000 to settle charges that it violated the Children's Online Privacy Protection Act by collecting email ... Read the whole story

  • Mobile Ad Serving Still In Test Mode Among Publishers

    Publishers are still trying to find a viable and comprehensive mobile ad-serving solution, new research finds. Many continue to rely on custom and in-house ... Read the whole story