-
by Laurie Sullivan
360i has released a search engine optimization tool that assists marketers in Web site audits, but it also points to shortcomings in social media … Read the whole story
-
by Wayne Friedman
While TV advertising and programming executives are somewhat optimistic about revenue growth of the business, they are highly optimistic that advertisers and consumers will … Read the whole story
by Wendy Davis
Yahoo said it will stop sending customized ads and content to consumers that activate browser-based do-not-track headings. It will also cease creating marketing profiles … Read the whole story
by Mark Walsh
Tablets lend themselves to "lean-back" media consumption, while smartphones are geared to utility, reports Forrester. The differences in how the devices are used, and … Read the whole story
by Laurie Sullivan
The National Science Foundation and the National Institutes of Health announced a joint program seeking new techniques aimed at big data management and analysis, … Read the whole story
by Gavin O'Malley
Created in partnership with digital content developer BermanBraun,AOL is taking another stab at guy-specific content with Mandatory.com. Its GM Chris Grosso says he was … Read the whole story
by Mark Walsh
Half of U.S. mobile users now have a smartphone, according to new data from Nielsen. The 49.7% of mobile subscribers with a smartphone as … Read the whole story
-
by Wayne Friedman
Not all paid media dollars expect a lift in consumer product revenue. Sometimes brands need to weight more promotional price discounting and Internet buzz … Read the whole story
by Steve Smith
As social TV evolves on devices, Facebook could become an important player in hosting second-screen experiences for audiences in a number of ways. Programmers … Read the whole story
by Steve Smith
'The Wall Street Journal' reports that Google will revisit its failed model of selling devices directly to consumers in order to invigorate a struggling … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
It turns out that Twitter is not much of a predictor of the future, at least when it comes to movie sales. After analyzing … Read the whole story