by Steve McClellan
WPP's GroupM has created a new innovations unit called GroupM Next that will be overseen by Chris Copeland, the CEO of GroupM Search. The … Read the whole story
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by Joe Mandese
In one of the most enterprising efforts to leverage the vast pools of unsold online advertising inventory, a serial online ad entrepreneur Tuesday unveiled … Read the whole story
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by Laurie Sullivan
The search engine marketing industry should brace for consolidation this year, as enterprise brands look for a variety of SEM services and support from … Read the whole story
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by Gavin O'Malley
Together, AOL and Mindshare plan to create original programming -- the direction and quality of which will be based largely on proprietary data and … Read the whole story
by Mark Walsh
Autotrader.com topped the ranking of local online ad revenue leaders in 2011, taking in more than $1 billion in sales on the strength of … Read the whole story
by Laurie Sullivan
More than half of marketers responding to a survey on the impact of attribution said that understanding the path to conversion allows them to … Read the whole story
by Mark Walsh
Online radio is the fastest-growing music-listening category among U.S. consumers, according to new findings from NPD Group. The market research firm found 43% of … Read the whole story
by Wendy Davis
TRUSTe is unveiling a new tool that mobile companies will use to target iPhone and Android users, while also enabling consumers to opt out … Read the whole story
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by Mark Walsh
Mobile startup shopkick has turned to Big Oil for its latest retail partner. Under a new deal, ExxonMobil will let customers that use the … Read the whole story
by David Goetzl
ACTV8.me, which powers second-screen interactivity synced with TV content, will launch apps linked with Fox shows such as "New Girl." Fox has also taken … Read the whole story
by Wendy Davis
The Attorney General of Ohio is asking a state appeals court to reject arguments put forward by Google in an antitrust case brought by … Read the whole story
by Steve Smith
Samsung ups its mobile game against both Google and Apple with the announcement this week of the AdHub real-time bidding private exchange for mobile … Read the whole story
by Steve Smith
The Android operating system now occupies half of the smartphones phones in the U.S., according to comScore. Already on an accelerated growth path, mobile … Read the whole story