by Mark Walsh
LinkedIn just introduced a service that allows businesses to tailor content sent to followers according to various criteria, including industry, seniority, job function, company … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
When it comes to the acquisition, market value isn't the issue here. It's all about Instagram's value to Facebook. Or more accurately, the cost … Read the whole story
COMMENTARY
by Tom Shapiro
Measuring digital marketing efforts typically focuses on impressions, clicks, "likes" and conversions. Those metrics are important, but consider other key measurements for a more … Read the whole story
by Laurie Sullivan
While there's no "foolproof set of metrics for best quantifying the influence of digital branding," says an eMarketer analyst, the best choice calls for … Read the whole story
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by Gavin O'Malley
Recognizing the rising prominence of online video, the Interactive Advertising Bureau has introduced updated specifications for marketers to improve their streaming media strategies. One … Read the whole story
by Mark Walsh
With the release of the new iPad last month, Apple shows no sign of loosening its iron grip on the tablet market for years … Read the whole story
by Wendy Davis
Siding against the ad network AdKnowledge, a federal judge has rejected the company's attempt to dismiss a lawsuit accusing it of duping consumers by … Read the whole story
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by Erik Sass
Irish firm Betapond is making digital signage in retail environments personally interactive for mobile Facebook users, with an assist from Intel's Core i7 Platform … Read the whole story