COMMENTARY
by Skip Brand
It's important for brands that want to reach the affluent audience to leverage the power of social in their creative, especially since 71% of … Read the whole story
by Mark Walsh
Click-through rates on Facebook are going down even as the cost of advertising on the dominant social network continues to rise. Average CPM rates … Read the whole story
by Gavin O'Malley
Perhaps more than any factor, the rise of mobile is bridging the digital divide for older and lower-income consumers in the United States. Among … Read the whole story
by Laurie Sullivan
The United States Patent and Trademark Office issued BrightEdge Technologies, an enterprise SEO platform provider, its first patent that measures share of voice in … Read the whole story
by Wendy Davis
A federal judge indicated he opposes destruction of files that users uploaded to the digital storage company Megaupload. Many questions unanswered -- including who … Read the whole story
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by Wendy Davis
The Federal Communications Commission has fined Google $25,000 for failing to cooperate with an investigation into its collection of URLs, passwords and emails sent … Read the whole story
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by Mark Walsh
Continuing to enhance its mobile operations, Facebook has acquired Tagtile, a mobile-centric customer loyalty service started last fall. The company offers a free hardware … Read the whole story
by David Goetzl
As "Indecision 2012" ramps up, Comedy Central has launched a digital truncated version of the "The Daily Show." Video highlights from the show, as … Read the whole story
by Steve Smith
In an unprecedented test of ad effectiveness involving TV and mobile multitasking, video spots for the film 'Contraband' showed substantial additive impact when seen … Read the whole story