Search and social have become marketing tools to influence and inform American voters, especially during the 2012 Republican primary race, as political campaigns start … Read the whole story
With a rising number of technology companies claiming to offer data management platforms, it's important that publishers cut through all the clutter and get … Read the whole story
Say Media is among the latest online publishers to adopt a "viewable" impressions standard for display ad campaigns. The company, which operates a network … Read the whole story
AOL said it would employ a fledgling Nielsen ratings stream to offer TV-style guarantees on audience delivery for its video ads. The deals will … Read the whole story
In a victory for Facebook, a federal judge has ruled that pay-per-click marketers that filed a click-fraud lawsuit against the company aren't eligible for … Read the whole story
Online long-form video and ad insertions have begun to mirror TV viewing with higher rates of success, according to a study released Tuesday. Read the whole story
Hoping to scale its real-time analytics service, Chartbeat just closed a $9.5 million Series B round of funding led by Josh Stein at Draper … Read the whole story