by Mark Walsh
Internet ad spending grew 22% in 2011 to $31.7 billion, according to the latest data from the Interactive Advertising Bureau and PricewaterhouseCoopers. That growth … Read the whole story
by Laurie Sullivan
Google announced Active GRP and Active View Wednesday. The tools integrate into the DoubleClick for Advertisers ad-serving tool that publishers and marketers use. Calculations … Read the whole story
COMMENTARY
by Jeff Einstein
We wake up one morning to discover that we've become prisoners of efficiency. Turns out our only real mistake was not turning off our … Read the whole story
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by David Goetzl
Nielsen has inked a deal to buttress its Online Campaign Ratings, days after AOL said it would use the data as a first-of-its-kind carrot … Read the whole story
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by Wendy Davis
Two months ago, The Associated Press sued the paid clipping service Meltwater for copyright infringement and misappropriating "hot news" by allegedly copying articles and … Read the whole story
by Mark Walsh
Spotify announced a broad new partnership Wednesday with Coca-Cola and launched a series of branded apps from the beverage giant and others as the … Read the whole story
by Gavin O'Malley
In the run-up to the Summer Olympics, networks and online publishers are not letting NBC Sports have all the fun. For the first time, … Read the whole story
by Mark Walsh
New data from Millennial Media and the Interactive Advertising Bureau shows just how much of a cross-platform phenomenon the NCAA tournament has become. In … Read the whole story
by Steve Smith
In an effort to help app developers promote their downloads, Google's AdMob mobile ad network is enhancing its text banners. The new banners can … Read the whole story