Internet ad spending grew 22% in 2011 to $31.7 billion, according to the latest data from the Interactive Advertising Bureau and PricewaterhouseCoopers. That growth … Read the whole story
Google announced Active GRP and Active View Wednesday. The tools integrate into the DoubleClick for Advertisers ad-serving tool that publishers and marketers use. Calculations … Read the whole story
We wake up one morning to discover that we've become prisoners of efficiency. Turns out our only real mistake was not turning off our … Read the whole story
Nielsen has inked a deal to buttress its Online Campaign Ratings, days after AOL said it would use the data as a first-of-its-kind carrot … Read the whole story
Two months ago, The Associated Press sued the paid clipping service Meltwater for copyright infringement and misappropriating "hot news" by allegedly copying articles and … Read the whole story
Spotify announced a broad new partnership Wednesday with Coca-Cola and launched a series of branded apps from the beverage giant and others as the … Read the whole story
In the run-up to the Summer Olympics, networks and online publishers are not letting NBC Sports have all the fun. For the first time, … Read the whole story
New data from Millennial Media and the Interactive Advertising Bureau shows just how much of a cross-platform phenomenon the NCAA tournament has become. In … Read the whole story
In an effort to help app developers promote their downloads, Google's AdMob mobile ad network is enhancing its text banners. The new banners can … Read the whole story