by Joe Mandese
Last year, more than 4.8 trillion display ads were served online, according to a new ad campaign breaking today by online ad network operator … Read the whole story
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by Laurie Sullivan
Viacom Media Networks will announce a deal Monday that allows the company to sell premium and custom social content, supporting linear, digital and mobile … Read the whole story
COMMENTARY
by Roman Tsunder
A CSR component used to be a 'nice to have' in a marketing campaign, but today it's essential to a brand's DNA. Companies without … Read the whole story
by David Goetzl
The biggest adoption or uptick in the use of email is when people are in that 18- to-24-year-old time frame, says Trendline Interactive's CEO. … Read the whole story
by Mark Walsh
Amazon's first-quarter results suggest its strategy of selling a cheap tablet computer to drive digital sales is starting to pay dividends. The e-commerce giant … Read the whole story
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by David Goetzl
A heated debate bubbled up Thursday on the morality of the email list growth strategy known as eAppend, highlighted by sharp condemnation from Jordan … Read the whole story
by Gavin O'Malley
Since the dawn of the smartphone, games have dominated consumers' mobile minutes. In the past year, however, new research shows that social networking has … Read the whole story
by Laurie Sullivan
Ask.com will likely make a series of investments this year to support its question-and-answer platform, capitalizing on the company's core technology. It has begun … Read the whole story
by Mark Walsh
In a report last September, Yankee Group dubbed Apple, Google, Amazon and Facebook the "Four Horsemen" of what it called the mobile content revolution. … Read the whole story
by Wendy Davis
Handing a victory to the Performance Marketing Association, a judge in Illinois ruled this week that the state can't require online companies like Amazon … Read the whole story
by Steve Smith
Microsoft has entered into a strategic partnership with Barnes & Noble to spin the bookseller's digital and college businesses into a new company. The … Read the whole story
by Steve Smith
The rich are different. While affluent device owners embrace luxury brand apps, they want those mobile experiences to enhance the in-store and more personalized … Read the whole story
COMMENTARY
by Kalin Kassabov
A client's understanding of its own customer base is more critical than ever with SMS campaigns. Understanding how, how often and when that user … Read the whole story