by Laurie Sullivan
The Sweden start-up Wrapp has brought social gifting to the United States, along with specials from Gap, H&M, Sephora, Bjorn Borg, Gant, and SpaFinder … Read the whole story
COMMENTARY
by Paul Cook
If companies think they can wait it out or get by complying with the bare minimum requirements, they're sorely mistaken. In the near future, … Read the whole story
by Gavin O'Malley
One could be excused for doubting Lionsgate's recent foray into online fitness programming. What did a company with celluloid roots know about digital streams … Read the whole story
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by Mark Walsh
On Tuesday, Buddy Media formally announced the rebrand of the Brighter Options social ad software as BuyBuddy, a self-service offering advertisers can use to … Read the whole story
by Wendy Davis
Facebook has settled a clickjacking lawsuit it brought against affiliate marketing company Adscend Media, according to court papers filed last week. Details of the … Read the whole story
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by Mark Walsh
Visa and Procter & Gamble are on board as key sponsors for Yahoo's coverage of the 2012 Summer Olympic Games. Yahoo's Olympic content will … Read the whole story
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by Laurie Sullivan
Attribution technology from companies such as IgnitionOne continues to advance, but business models need to follow. Inherent challenges exist, but marketers don't have a … Read the whole story
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by Steve Smith
In-store retail marketing company Catalina has bought Modiv. The deal brings to Catalina and its many health and CPG partners mobile app expertise and … Read the whole story