by Laurie Sullivan
Brands can expect new paid-search ad formats and models to emerge from the redesign of Bing. Microsoft introduced a new version of the search … Read the whole story
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by Joe Mandese
In what is likely the most significant change in the methods Nielsen uses to measure TV -- and potentially all forms of video content … Read the whole story
by Mark Walsh
If moms weren't already the focus of many an online marketing campaign, new data from Nielsen provides fresh evidence that they are right in … Read the whole story
COMMENTARY
by Ian Truscott
"Gamification" is a hot, hip term right now. For B2B marketers or customer relationship professionals, the badge concept -- of rewarding loyalty and community … Read the whole story
by David Goetzl
Using Yahoo's IntoNow system, ABC will allow viewers to enter a sweepstakes while watching freshman drama "Revenge" live. An IntoNow app allows users to … Read the whole story
by Gavin O'Malley
SocialCode, The Washington Post Co.'s social media ad firm, has confirmed hiring away 15 top engineers from social news site Digg. "This agreement marks … Read the whole story
by Wendy Davis
In a new gambit to keep a privacy lawsuit in federal court, two Web users have withdrawn a host of claims against Wide Open … Read the whole story
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by Ross Fadner
In a bid to attract more content deals with big media companies, YouTube is considering implementing a paywall around certain content, "The New York … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Since I launched my own business more than 25 years ago, one of the many joys has been not having to keep a resume … Read the whole story